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How to Make an Offer Below Asking on a Fixer-Upper (With the Numbers)

How to make an offer below asking price on a fixer-upper: work back from ARV to a maximum offer with every cost counted, present it, and know when to walk.

Updated October 15, 20268 min readFlip Investor OS team

In this article
  1. Why the asking price is not an input
  2. How to work out your maximum offer, every cost counted
  3. How to present an offer below asking
  4. What to do when asking is above your maximum
  5. How the app shows the gap and the score
  6. A short procedure for the offer

The offer you make on a fixer-upper does not start from the asking price. It starts from the ARV (after-repair value, what the house should sell for once the work is done), subtracts every cost and your target profit, and solves for the price: that is your maximum offer. On the example house below it is $202,900 with cash and $186,700 with hard money. How much to offer on a fixer upper is then simple: at or below that number, with the reasons attached.

Why the asking price is not an input

The asking price is what the seller or the agent hopes for. It carries no information about what the house will cost you to repair, carry and sell, and none about what it will be worth afterwards. An offer below asking price that is derived from the asking price ("asking minus 15%") is a guess dressed as a negotiation.

Your offer is the output of a calculation whose inputs are the ARV, the rehab, the costs and your target. The asking price enters at the very end, for one comparison: is it above or below your number?

How to work out your maximum offer, every cost counted

The maximum offer is the highest price at which the profit still equals your target once every cost is counted: rehab plus contingency, purchase closing costs, financing, holding and selling. Because closing costs and the purchase loan depend on the price, the formula solves for the price rather than subtracting a fixed list.

Profit = ARV − Price − (Rehab + Contingency) − Purchase costs − Financing − Holding − Selling
Maximum offer = the Price at which Profit = Target profit
Cash purchase: Maximum offer = (ARV − Selling − Holding − Rehab − Contingency − Target) ÷ (1 + purchase cost %)

The example house used across this site: 1,600 sq ft, 3 bed 2 bath, built 1978; ARV $320,000; repairs $48,000. The app's defaults: contingency 10% of repairs, purchase closing costs 2% of price, holding $1,500 a month for 6 months, selling costs 6% of ARV, target profit 10% of ARV. It is an example; costs vary by market and by year.

Line Amount
ARV $320,000
Selling costs, 6% of ARV −$19,200
Holding, $1,500 × 6 months −$9,000
Repairs $48,000 + 10% contingency −$52,800
Target profit, 10% of ARV −$32,000
Left for price and closing costs $207,000
÷ 1.02 (closing costs are 2% of price) $202,941
Maximum offer, cash (rounded down to $100) $202,900

Check it: at $202,900 the closing costs are $4,058 and the profit is 320,000 − 202,900 − 52,800 − 4,058 − 9,000 − 19,200 = $32,042, right at the target.

With hard money (a short-term loan priced on the property; the app's defaults are 90% of price plus 100% of the rehab line financed, 11% a year, 2 points, 6 months) the points and interest also depend on the price, and the maximum offer drops to $186,700. At that price the loan is $220,830, the points $4,417, the interest $12,146 (counted on the full loan for the whole term, the app's stated simplification), and the profit lands on the $32,000 target. Financing costs the deal about $16,200 of purchase price. The house flip profit calculator shows the same arithmetic forward from a price you choose.

For comparison, the 70% rule (ARV × 70% − repairs) gives $176,000 on this house. It is a screen, not an offer; the full number knows your costs and your target.

How to present an offer below asking

A documented offer reads as a business proposal. An unexplained low number reads as an insult, and sellers respond accordingly. Include:

  • The repair estimate by area. Roof, kitchen, baths, electrical, plumbing, HVAC, interior, exterior, as a summary with the big items named. The seller may not know the roof is at the end of its life; the listing agent may. A photo or two of the worst items helps.
  • Your timeline. Inspection period (short, since you have already walked it), closing date you can keep, and that you are not waiting on a sale of your own.
  • Proof of funds or a hard money lender's letter. A fixer-upper often will not pass a conventional buyer's appraisal or inspection contingency; a buyer who can close is worth money to the seller.
  • What you are not asking for. No repairs by the seller, no credits, as-is. The price already reflects the condition.

What you do not include: your ARV, your profit target, your maximum offer. The seller does not need to know that $202,900 is your ceiling, and an offer at the ceiling leaves no room for the counter.

In Flip Investor OS the share link for a contractor carries the scope of work without prices, and the lender package carries the loan request, sources and uses and the ARV evidence for a lender. Neither is a seller's document; the summary for the seller you write yourself, from the same estimate.

What to do when asking is above your maximum

Say the house is listed at $225,000. Against the cash maximum of $202,900 the gap is $22,100; against the financed maximum of $186,700 it is $38,300. Three honest options:

Walk

The most common right answer. The house is a fine house; it is not this deal at this price. Write the maximum offer down, submit it with the documentation, and let the listing age. Sellers of houses that need work often come back after the conventional buyers' inspections fall through.

Change the plan: rent it (BRRRR)

BRRRR (buy, rehab, rent, refinance) is a second way out of the same house. Instead of selling, you refinance into a long-term loan and keep the house with a tenant; the question changes from "what is the profit?" to "how much cash stays in the house, and does the rent carry the payment?". With the app's defaults (refinance at 75% of ARV, 7% a year, 30 years, refinance costs 2% of the new loan) the new loan on the example house is $240,000 and the payment about $1,597 a month. Bought for cash at $225,000, the cash invested is 225,000 + 52,800 + 4,500 closing + 9,000 holding = $291,300; the refinance returns 240,000 − 4,800 = $235,200; the cash left in the deal is $56,100. At $200,000 it would be $30,600. Whether $56,100 is acceptable is your target, and whether the rent covers the payment is the rent; neither answer is in the price. Flip vs BRRRR compares the two readings on one house.

Change the plan: a different scope

A lighter rehab lowers the rehab line but usually lowers the ARV too, and the ARV moves the maximum offer more. On the example house a $36,000 rehab, five months, and an ARV of $300,000 instead of $320,000 gives a cash maximum offer of $200,800, lower than before. A lighter scope only helps when the ARV holds, which comps, not hope, have to show. Work it through before you believe it.

What is not on the list: paying $225,000 because the seller will not move. The $22,100 does not disappear; it comes out of the profit at the sale, where the margin is already thin.

How the app shows the gap and the score

Flip Investor OS keeps the asking price and your maximum offer apart and says plainly which is higher: "Asking is $22,100 above your maximum offer" on the property, with the figure from your latest saved analysis. Two ways out, flip and BRRRR, sit side by side on the same house with each one's maximum offer, so a change of plan is a tap, not a new spreadsheet.

The deal score describes margin of safety and data quality with fixed rules and neutral labels (wide, moderate or thin margin of safety) from five factors: profit margin in the base case, how the deal holds under the stress tests (ARV −5%, rehab +20%, three more months), price against the maximum offer, ARV evidence (how many comps) and inspection coverage (how many zones walked). With fewer than three comps, unpriced estimate lines or incomplete inputs it reads "not enough data" and points at the screen that fixes it. It never says buy or don't buy. You can open the free calculators without a card and run your own house through the maximum offer and the profit arithmetic.

A short procedure for the offer

  1. Three to five comps, three ARVs; use the base one for the offer and look at the conservative one before you sign.
  2. Walk every zone; price the work by item; unknowns stay unpriced until priced, and the estimate stays Incomplete until then.
  3. Contingency, closing, financing, holding, selling, each on its own line; a profit target you would actually accept.
  4. Maximum offer, cash and financed.
  5. Compare with asking. Offer at or below your number, with the estimate summary, timeline and proof of funds attached.
  6. If asking stays above your number: walk, re-plan the exit, or wait. Do not raise the number to meet the seller.

The arithmetic cannot tell you whether the seller will accept. It can tell you what accepting their number would cost you, which is the only part you control.

Frequently asked questions

How much below asking should I offer on a fixer-upper?
There is no percentage. Work out the highest price at which the deal still leaves your target profit after the rehab, contingency, closing costs, financing, holding and selling costs; that is your maximum offer. If it is 20% below asking, offer at or below it; if it is above asking, you are in luck. The asking price is the seller's number, not an input to yours.
Is a lowball offer on a flip rude?
An unexplained number is. An offer that comes with a repair estimate by area, a realistic timeline and proof of funds is a business proposal the seller can weigh against the cost of waiting. Many sellers of houses that need work know the house will not pass a conventional buyer's inspection and value a clean, fast close.
What should I include with an offer below asking?
A short cover note with the repair estimate summarised by area (roof, kitchen, baths, systems), your expected timeline, proof of funds or a lender's letter, a short inspection period and a closing date you can keep. Leave out your ARV, your expected profit and your maximum offer; those are your numbers.
What if the seller counters above my maximum offer?
Then the house is not this deal at that price. You can walk, revisit the plan (a rental exit may leave less cash in the house than a flip; a different scope may change the ARV) or wait for the listing to age. Raising the offer to meet the seller only moves the loss from the negotiation to the sale.
Does the 70% rule give the maximum offer?
It gives a quick screen: ARV × 70% − repairs. On the example house that is $176,000. The full maximum offer counts each cost on its own line (contingency, closing, financing, holding, selling) and your actual profit target, and comes out at $202,900 cash on the same house. Use the rule to screen and the full number to offer.

Put it to work

Take your next house through Flip Investor OS

Walk it on your phone, price the rehab with no $0 placeholders, see your maximum offer, and track the project against the original plan. Fourteen days free.

Written by the Flip Investor OS team. Every formula here is the one the app runs; nothing is a recommendation to buy or not to buy.